The Role
We're looking for a UX Lead to own and evolve the end to end product experience - from understanding customer problems to translating insights into clear, usable UI improvements.
You'll work closely with the founder, product, and engineering to identify UX issues, validate them with evidence, and ship thoughtful, pragmatic design solutions.
What You'll Do (Core Responsibilities)
Own UX across key product flows, from problem discovery to shipped UI improvementsAnalyze customer behavior using qualitative insights and quantitative data (funnels, drop offs, usage patterns)Identify UX issues impacting activation, conversion, and retention - and clearly articulate why they happenTranslate UX findings into concrete UI changes, design recommendations, and interaction improvementsDesign and iterate on user flows, wireframes, and high fidelity UI with speed and clarityPrototype quickly, test with real users, and refine designs based on feedback and evidencePartner closely with engineering to ensure designs are practical, well implemented, and maintainableContribute UX copy and visual polish where needed to ensure clarity and consistency
Over Time, You Will
Help define and evolve UX standards and patterns (without over engineering a design system)Improve design consistency and quality as the product surface area growsMentor engineers or designers informally on UX best practicesSupport the team in evaluating when new patterns, tooling, or AI assisted features improve user experience - and when they do not
What We're Looking For
Strong experience as a senior UX / product designer on real, shipped productsProven ability to diagnose UX problems using data, customer insight, and judgment - not just visual intuitionComfortable moving between UX thinking and hands on UI executionHigh bar for usability, interaction clarity, and visual detailAbility to work with ambiguity and incomplete information without heavy processPragmatic mindset:
focused on impact, not perfectionExperience working closely with engineering teams in fast moving environmentsData & Customer Centricity
You should be comfortable:
Using metrics, funnels, and behavioral data to inform UX decisionsConnecting customer complaints, feedback, and usage data to specific UX breakdownsExplaining why users struggle - not just proposing new screensValidating improvements through testing, iteration, and outcome tracking
You Might Be a Great Fit If
You start by understanding user behaviour before opening FigmaYou can suggest targeted UI changes based on UX evidence, not opinionYou've improved real customer experiences through thoughtful iterationYou're comfortable designing, testing, and refining without a lot of ceremonyYou care more about clarity and usability than flashy visuals
AI Related Experience (Nice to Have)
Familiarity using AI tools to speed up UX workflows (research synthesis, ideation, prototyping, UX copy)Ability to evaluate AI assisted features from a user value and trust perspectiveCuriosity about where AI improves experience - and where it adds unnecessary complexity
Key Requirement
An updated portfolio, website, or Behance profile demonstrating UX thinking, problem diagnosis, and shipped work
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