Location: Bengaluru (On-site)
Experience: 5-10 years
Company: Anandi School
Most school social media feels the same.
Assembly photos.
Annual day updates.
Admission announcements.
We're building something very different.
Anandi is an IB school with a Harvard-inspired 4+1 Field Model where children spend one day every week learning with entrepreneurs, scientists, artists, designers, engineers, and creators.
We believe education should feel alive.
And our social media should too.
We're looking for a social-first content native who understands how to create content people actually stop scrolling for.
Not someone who schedules posts.
Not someone who simply briefs agencies.
Someone who can spot stories, write hooks, direct reels, identify trends, package ideas, and turn everyday moments into content that reaches hundreds of thousands of parents.
What You'll Own
End-to-end ownership of Anandi's Instagram presenceReels strategy, content planning, scripting, and executionIdentifying viral and culturally relevant content formatsWorking with teachers, students, founders, and parents to uncover authentic storiesCreating content around learning, parenting, education, childhood, and innovationBuilding repeatable content series that drive reach and engagementCollaborating with designers, videographers, and freelancersAnalysing performance and continuously improving content
What Success Looks Like
Within your first few months, you'd help us:
Grow organic reach to 500K+/monthIncrease average reel views to 10K+Build multiple recurring content IPs & seriesMake Anandi one of the most followed and talked-about school brands in India
You Might Be a Great Fit If
You spend a lot of time on Instagram and can explain why certain content performsYou understand hooks, retention, watch time, shares, saves, and storytellingYou've grown an account, built a personal brand, or created content that reached large audiencesYou naturally notice trends before they become obviousYou're comfortable being behind the camera, directing shoots, or occasionally stepping in front of oneYou're excited by education, parenting, childhood, and the future of learning
Bonus Points If
You've built content for founder brandsYou've worked with consumer, parenting, education, lifestyle, or creator-led brandsYou've personally grown an Instagram account beyond 20K followersYou create content yourself and not just manage others
To Apply
Send us:
Your resumeInstagram accounts you've grown or managedShort video (20-50seconds) introducing yourself
Email:
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