Job Title: Marketing Head - Generics
Job Summary:
We are looking for an experienced and dynamic Marketing Head to lead our Generics portfolio. The ideal candidate must have mandatory experience in either the Generics pharmaceutical segment or FMCG / CPG industry. The role requires strong expertise in brand strategy, portfolio management, and driving sustainable growth within the Generics segment.
Principal Tasks & Responsibilities:
1. Marketing Mix Development & Deployment
Analyze the Indian Pharmaceutical Market (IPM) across therapies, customer segments, and evolving market dynamics with a medium to long-term perspectiveIdentify and recommend strategic opportunities across therapy areas and specialty segments aligned with organizational visionDevelop, implement, and optimize a robust marketing mix for the Generics portfolioDrive high-quality business opportunities through strong marketing strategies and execution excellence2. Strategy Design & Execution
Assess market conditions to forecast sales, demand, and market share growthDevelop short-term, mid-term, and long-term marketing plans with continuous market feedbackDesign and execute marketing strategies across therapy segments to strengthen brand performance and portfolio growthDrive lifecycle management including brand building, line extensions, and portfolio optimizationMonitor and evaluate investments through ROI-driven decision-makingImplement innovative strategies to expand market presence and prescription baseStrengthen growth of key and secondary brands while optimizing low-performing productsDevelop and execute effective pricing strategies to enhance profitability and contribution marginsManage the portfolio across lifecycle stages using structured frameworks (e.g., BCG matrix)Lead integrated marketing communication initiatives tailored to different customer segmentsEnsure effective customer segmentation and clear product differentiationDrive execution excellence through close collaboration with Field Force, including joint field work (18-20 days per quarter)Train and enable Field Force for effective campaign execution and messagingContinuously monitor execution effectiveness and optimize at key milestones3. Customer & Market Development
Develop and implement strong KOL (Key Opinion Leader) engagement strategies and build a robust stakeholder networkParticipate in key industry forums to influence decision-makers and strengthen brand positioningTrack competitor activities and deploy proactive strategies to mitigate risks and capture opportunities4. Team Leadership
Lead, mentor, and guide a team of Therapy Heads (GPMs) and Product ManagersEnsure alignment of team efforts with business objectives including market share, growth, and profitabilityBuild a high-performance, agile, and accountable marketing team5. Budget & Operational Excellence
Manage budgets effectively to ensure optimal utilization of resources and maximize ROIDrive cost efficiency while maintaining high-impact marketing initiativesEnsure strong coordination with supply chain to maintain optimal inventory levels and uninterrupted product availabilityKey Requirements:
Mandatory experience in Generics Pharmaceutical or FMCG / CPG MarketingStrong leadership and team management experienceStrategic thinking with strong execution capabilitiesExcellent communication and stakeholder management skillsExperience: 10+ Years
Qualification: B.Pharm / MBA (Marketing)
How to Apply:
Interested candidates can share their CV at
Read LessAbout the Role
Cadila Pharmaceuticals is seeking a dynamic and visionary Associate Vice President (AVP) - New Product Development to lead the strategic evaluation, development, and execution of innovative product opportunities across therapeutic segments. This senior leadership role will play a pivotal part in shaping the company's growth trajectory through robust pipeline management, global collaborations, and market expansion initiatives.
Key Responsibilities
Strategic Leadership:Drive early-stage evaluation of new product and molecule opportunities by leveraging cross-functional collaboration and data-driven insights.Portfolio Expansion:Build a strong and sustainable product pipeline through in-house development and strategic alliances with domestic and global partners.Commercial & Profitability Strategy:Formulate and implement strategic pricing and portfolio optimization plans to enhance revenue growth and business profitability.Market & Geographic Expansion:Identify, assess, and lead entry into new markets and therapeutic categories, ensuring strategic alignment with business objectives.Cross-functional Collaboration:Partner with Sales & Marketing, R&D, Medical Affairs, Regulatory Affairs, and Supply Chain teams to drive seamless execution and launch of new products.Business Development & Partnerships:Lead end-to-end management of strategic agreements, including negotiations, due diligence, and execution to support growth initiatives.Executive Communication:Present strategic plans, performance updates, and market insights to the Executive Management Team on a regular basis.Market Intelligence:Continuously monitor industry developments, emerging technologies, and competitor strategies to inform business decisions and maintain a competitive edge.Leadership & Mentoring:Guide and develop high-performing teams, fostering innovation, collaboration, and accountability across business functions.Qualifications & Experience
Postgraduate degree in Pharmacy, Life Sciences, or Business Management (MBA preferred).12-18 years of progressive experience in New Product Development, Strategy, or Business Development within the Pharmaceutical / Healthcare industry.Proven experience in managing product lifecycle, strategic partnerships, and cross-functional project leadership.Strong analytical, commercial, and negotiation skills with strategic thinking and executive presence.Key Competencies
Strategic Vision & Execution ExcellencePortfolio & Pipeline ManagementCross-functional LeadershipBusiness Acumen & Financial InsightPartnership & Alliance ManagementMarket Intelligence & Competitive StrategyCommunication & Stakeholder EngagementHow to Apply
If you are passionate about driving innovation, strategic growth, and global product excellence - we invite you to apply for this exciting leadership opportunity.
Send your resume to:
Read LessWe Are Hiring - Filed Officer
Cadila Pharmaceuticals Limited - one of India's leading pharmaceutical companies and a Great Place to Work Certified organization () - is looking for passionate and driven individuals to join us as Field Officers / Medical Representatives.
Position
Medical Representative (Field Officer)
Eligibility Criteria
• B.Sc / B.Pharma / D.Pharma / M.Pharma / M.Sc
• Experience: Fresher or candidates with 6+ months of experience
• Therapy Area: Dermatology
Location Bengaluru
Chennai
Job Description
• Promote and detail company products to dermatologists and healthcare professionals
• Build and maintain strong relationships with doctors, clinics, and pharmacies
• Achieve monthly and quarterly sales targets in the assigned territory
• Conduct product presentations and scientific discussions with doctors
• Monitor competitor activities and market trends
• Plan and execute field visits effectively to maximize coverage
• Maintain accurate reports of daily calls, sales activities, and doctor feedback
If you're ready to be part of a company that values innovation, growth, and excellence, we'd love to hear from you!
Contact: Mr. Omkar Diwan
Email:
Read LessJob Opportunity: Product Marketing Team (PMT) - Doctor Qualification
Location: Bhat, Ahmedabad
Apply Now:
Major Purpose of the Job:
The jobholder shall be responsible for the preparation of the marketing mix, design and implementation of successful marketing strategies, scanning the market for identification and expansion into various therapies, and identifying potential candidates. They will maximize the current portfolio at various stages through appropriate line extensions. The role supports the business head in achieving budgeted targets and market shares by sustaining high-volume brands, developing a strong portfolio of second-line brands, and ensuring higher evolution indices and profitability.
Principal Tasks & Responsibilities:
Develop and use communication strategies and tools.Explore and identify potential market segments and new frontiers.Liaison with production & supply chain to ensure stock availability as per billing plans.Train the sales force on promotional strategies, USPs, and implementation.Interact and negotiate with customers through direct visits.Review effectiveness of strategies, tools, and campaigns.Collect feedback from internal customers (employees, line managers, etc.).Interact with colleagues via phone, meetings, and personal interactions.Travel to oversee the implementation of marketing programs.Key customer development through CRM activities.Formulate and execute product/therapy promotion & marketing strategies and budgets.Plan promotions and communication strategies.Define STP (Segmentation, Targeting, Positioning) for products and USPs.Eligibility: Doctor qualification (MBBS/BDS/BAMS or equivalent). Freshers can apply.
Apply Now:
Read Less