We are looking for a Social Media Manager who understands personal brand accounts deeply - someone who treats each client's page like it belongs to a real person, not a corporate entity.
About Us:
You will manage the Instagram and YouTube accounts of 7-8 personal brand clients - scheduling, uploading, engagement, hashtag strategy, and basic analytics reporting every month.
Key Responsibilities:
1. Upload and schedule 13-15 reels per client every month on Instagram and YouTube
2. Write and publish captions, hashtag sets, and descriptions for every post
3. Monitor comments and DMs for assigned client accounts - flag important ones for client attention
4. Research and update hashtag strategies monthly based on reach and engagement data
5. Prepare a simple monthly performance report per client (reach, views, follower growth, engagement rate)
6. Coordinate with editor on final file delivery and upload readiness
7. Maintain a publishing calendar and ensure zero missed posting dates
8. Stay updated on Instagram and YouTube algorithm changes that affect personal brand accounts
Must Have:
Experience managing Instagram and YouTube accounts for individuals - not just brand pages
Proficiency in Later, Buffer, or any professional scheduling tool
Strong working knowledge of Meta Business Suite and YouTube Studio
Understanding of Instagram Reels best practices - timing, cover image, first-frame, captions
Basic analytics literacy - able to read and interpret reach, views, and engagement data
Good to Have:
Experience managing accounts for coaches, speakers, founders, or public personalities
Knowledge of hashtag research tools like Flick or Metricool
Familiarity with Instagram SEO - keyword-based caption writing for discoverability
Important - We are NOT looking for:
Social media managers who have only handled brand or product pages
Candidates without hands-on experience in content scheduling tools
Skills: Instagram YouTube Studio Later / Buffer Meta Business Suite Hashtag strategy Analytics reporting
Read Less