Job Title: Head - Performance Marketing (Work from Office)
Job Location: Iscon Cross Road, Ahmedabad
Experience: 4+ years (Minimum 2 years of agency experience required)
About Digipple
Digipple is a results-driven digital marketing agency focused on delivering measurable growth for brands through data-led strategies, creative execution, and performance marketing.
Role Overview
The Head of Performance Marketing is, in effect, the business owner of the Performance Marketing division at Digipple. This is a senior, hands-on leadership role with full accountability for the division's strategy, execution, growth, and commercial outcomes. You will own the P&L of the Performance Marketing division including revenue, profitability, resource utilization, and margin health.
You will partner with founders to shape the agency's commercial roadmap, identify new revenue streams, and turn performance marketing into a scalable growth engine for the agency. Beyond acquisition, you will be accountable for customer retention and account growth, ensuring clients stay, expand, and become long-term partners.
On the delivery side, you will own the strategy, execution, and outcomes of all performance marketing activities across Digipple's client portfolio, building and mentoring the performance team, setting the standard for media buying excellence, and acting as a strategic partner to clients.
Key Responsibilities
Strategy & Client Leadership
Own performance marketing strategy across the agency's client portfolio, tailored to each client's business goals, funnel maturity, and category dynamics.Lead quarterly business reviews (QBRs), media planning sessions, and growth roadmaps with client stakeholders up to CMO/Founder level.Translate client business objectives into measurable media KPIs - ROAS, CAC, LTV:CAC, blended efficiency, growth velocity.Act as the senior point of escalation for performance issues, account audits, and strategic pivots.Channel Ownership & Tech Stack
Meta Ads (Facebook, Instagram, WhatsApp) & Google Ads (Search, Performance Max, YouTube, Demand Gen, Display)Programmatic - DV360, The Trade Desk, or equivalent DSPs for display, video, CTV, and audio.Affiliate and partnership marketing - network selection, partner onboarding, commission structures, fraud monitoring, and performance optimization.Emerging and category-specific channels - Amazon Ads, Quick Commerce media, app install networks, influencer-amplification paid layers.Hands on experience with peripheral tools like Klaviyo, Bitespeed, Popular CRMs integrations etc. that enables performance marketing.Team Building & Operations
Build, mentor, and scale a high-performing performance marketing team.Define SOPs, naming conventions, QA checklists, and reporting frameworks that scale across multiple client accounts.Establish a culture of testing, documentation, and shared learning across the team.Hire, onboard, and conduct performance reviews; identify training needs and create growth paths for team members.Measurement, Analytics & Tech Stack
Own attribution architecture across clients - GA4, server-side tracking, Conversions API where applicable.Build dashboards and reporting cadences (Looker Studio /Google Sheets) that deliver clear insight to clients and internal stakeholders.Drive a structured testing roadmap - creative, audience, bidding strategy, landing page, and offer experiments - with clear hypothesis and learning capture.Partner with creative and content teams to ensure performance creative is briefed, produced, tested, and iterated at velocity.Business Growth
Support new business pitches with media plans, forecasts, and performance proposals.Identify upsell and cross-sell opportunities within existing accounts.Stay ahead of platform changes, beta features, and industry shifts; bring proactive recommendations to clients and leadership.Must Have Qualifications
Good to have
Experience scaling D2C brands or B2B SaaS clients in Indian and/or international markets.Exposure to CRO and landing page optimization tools inside popular CMS (Shopify, Unbounce, Webflow).Google Ads, Meta Blueprint, or DV360 certifications.What success looks like in 6 months
Do Not Apply If
You do not have hands-on experience managing Meta and Google Ads campaignsYou have not independently handled significant ad budgets ( 1 Crore+ annually)Your experience is limited to internships, freelancing without scale, or academic projectsYou are not comfortable with data analysis, performance metrics, and campaign optimizationYou are looking for a remote or hybrid role (this is a full-time, work-from- office position)