Role: Brand Manager - FMCG (Healthy Snacks)
About Us
We are building a premium consumer brand in the healthy snacking space, focused on delivering better-for-youproducts across direct-to-consumer, quick commerce, and modern retail channels.
This is a 0 1 role, where you will play a key part in shaping the brand from the ground up.
Role Overview
We are looking for a Brand Manager who can own brand strategy, product thinking, and packaging direction - not just marketing execution.
Key Responsibilities
Brand Strategy
Define brand positioning, target audience, and messagingBuild a strong and differentiated brand identityDevelop brand story and communication toneProduct & Packaging
Drive packaging direction and visual identity across formatsDefine SKU strategy (sizes, variants, pricing)Ensure strong shelf visibility and differentiationGo-to-Market Alignment
Align brand across D2C, quick commerce, and retail channelsSupport product listings and visual presence across platformsEnsure consistency across all brand touchpointsConsumer Understanding
Identify key consumption occasions and user segmentsContinuously refine product-market fitWho You Are
3-8 years of experience in FMCG / D2C consumer brandsExperience in food, snacks, or consumer products preferredStrong mix of creative thinking and commercial understandingComfortable working in a fast-paced, ownership-driven environmentWhat This Role Is NOT
Not a social media / performance marketing roleNot a pure design roleNot an agency coordination roleLocation
India (Remote + Hyderabad preferred)
How to Apply
Send your application to:
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