1. Client Relationship Management:
-Ensure team adherence to the client's brand identity, core values, and USPs to execute digital strategies effectively.
-Develop and maintain strong, trusting relationships with clients.
-Develop comprehensive brand plans that align with the client's long-term objectives and marketing goals.
-Serve as the primary point of contact for all client inquiries, requests, and concerns.
-Regularly communicate with clients to understand their needs, objectives, and feedback.
-Client onboarding
2. Coordination and collaboration:
-Work closely with internal teams, including creative, media, and production, to ensure timely and successful delivery of projects.
-Coordinate project timelines, budgets, and deliverables to meet client expectations.
-Collaborate with seniors and other departments to conduct brand analysis and extract valuable insights from the data and reports.
3. Quality Check:
-Supervise Quality Check and posting on social media platforms.
-Attend shoots and music recordings.
4. Timelines and Schedules:
-Prioritizing tasks and maintaining timelines and schedules.
-Prioritize tasks across various brands ensuring the timely & accurate delivery of client work.
-Promptly responding to emails.
5. Research:
- Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention
- Conduct competitive and industry analysis to understand the brand positioning, target audience demographics, preferences, and behavior to tailor messaging effectively.
- Research on cutting-edge technology to inspire innovative ideas and conceptual breakthroughs.
6. Team Management:
-Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally
-Promote a culture of research and self-development within the team while organizing regular one-on-one feedback discussions with team members
7. Communication:
-Communicate regularly with team members to provide updates on status and upcoming deadlines, fostering a collaborative working environment.
-Act as POC for internal and external escalations in case the juniors are unable to resolve a problem.
8. Reports:
-Ensure timely collection of data and inputs from functional teams for the purpose of social media and brand analysis report creation
-Review reports created by juniors for social media and brand analysis.
-Review and vet the campaign cost sheets, and financial trackers and create presentations for client and internal meetings.
-Lead JSRs to be able to align tasks properly.
9. Time Management:
-Following of internal TATs, tasks prioritization, and timely delivery of work.
10. Vendor Management:
-Ensure smooth Vendor Management, invoicing, and timely payments.
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