The ideal candidate will be responsible for conceptualizing creative designs for a wide array of media to fit the needs of internal teams and external clients. You will oversee the design's production to ensure the designs are completed in a timely manner. You will also use your knowledge of design software to accomplish these responsibilities.
Responsibilities
Oversee design and production of all online and offline marketing materialConceptualize and execute the creative design strategy behind ad campaignsDesign and produce a wide array of mediaDevelop our company brand to increase brand presenceQualifications
The Junior Copywriter is responsible for maintaining position in the market by contributing to:
Success of the assigned client account by providing clutter-breaking brand strategy and
effective execution of the strategy
Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches
Creation of innovative, creative solutions across platforms
Smooth inter-department collaboration
Work with content partners to generate new concepts and opportunities
Create case studies along with the Account Management team to be used for award
entries, partnerships and pitchesAttend mid-size campaign briefs by the Account Management team
Meet clients every fortnight to understand clients satisfaction with creative strategy
and execution and build relationshipDecode briefs along with the account management team
Brand strategy & execution plan basis the decoded client brief for campaigns
Brand strategy for new client pitches
Pitch mid-size campaigns to clients along with the Account Management team
Experiment with new content formats that can be utilized for client pitches, client
briefs and new partnerships
Search for new trends and insights that can be utilized for client pitches, client briefs
and new partnerships
About the job:
1. Brand Understanding & Alignment:
- Decode the brief as shared by supervisors, identifying brand requiremnts and identity, target audience etc
- Maintain a deep understanding of the brand's voice, tone, and messaging guidelines, ensuring all art work aligns with the brand's identity and values
2. Design Creation:
-Develop static + dynamic creative design layouts for marketing materials, including but not limited to social media posts, email campaigns, etc.
3. Research:
- Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention
- Conduct research to understand the target audience demographics, preferences, and behavior to tailor messaging effectively.
- Monitor and analyze the performance of designing efforts, leveraging data and insights to inform future designs
4. Time Management:
-Following of internal TATs, tasks prioritization, and timely delivery of work.
5. Operations:
- Adherence to documented SOPs.
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