The Senior Retail Marketing Manager will lead the regional marketing strategy across
all zones, ensuring alignment with business objectives and sales goals. This role will
oversee a team of Regional Marketing Managers and drive high-impact marketing
campaigns, digitally integrated, localized brand activations, and data-driven initiatives
that enhance store performance, customer acquisition, and brand visibility in diverse
markets.
Responsibilities:
Develop and drive retail marketing strategies across regions aligned with brand objectives and sales goals.
Lead, mentor, and review performance of the Regional Marketing Managers; ensure seamless execution of regional plans.
Leverage market research, customer segmentation, and profiling to guide regional marketing decisions and localized targeting.
Approve and oversee region-specific marketing calendars (ATL, BTL, local activations) to drive store footfall and revenue.
Plan and oversee region-specific BTL campaigns and in-store activations; ensure timely execution, innovation, and local impact.
Work closely with the Digital marketing team and Brand team to develop or support both online and offline plans for regional campaigns.
Oversee full-funnel marketing support for new store launches including pre-launch buzz, launch-day activities, and post-launch sustainment.
Track campaign effectiveness using defined KPIs and ROI metrics; implement improvements based on data insights.
Identify underperforming stores in each region and work with RMs on corrective marketing action plans.
Partner with Retail Ops, VM, Digital, HR, and Brand teams to align marketing efforts with business needs.
Consolidate and manage regional marketing budgets; ensure cost-effective planning and execution.
Build and manage a network of national agencies and oversee regional vendor onboarding and quality assurance.
Monitor market trends and regional customer behavior; adapt plans to maximize local relevance.
Candidate Profile
Bachelor's degree in Marketing, Business, or related field. MBA preferred.
8-10 years of experience in retail marketing with at least 3 years in a regional/multi-regional leadership role.
Strong track record of handling ATL, BTL, and hyperlocal campaigns across diverse markets.
Experience launching new stores and reviving underperforming stores is a must.
Strong understanding of digital marketing tools, channels (SEO, SEM, social, influencer), and performance-driven tactics.
Excellent leadership and people management skills
Strong analytical and sales-oriented mindset
Creative thinking with a bias for execution
Strong communication and stakeholder management skills
Read LessThe Senior Retail Marketing Manager will lead the regional marketing strategy across
all zones, ensuring alignment with business objectives and sales goals. This role will
oversee a team of Regional Marketing Managers and drive high-impact marketing
campaigns, digitally integrated, localized brand activations, and data-driven initiatives
that enhance store performance, customer acquisition, and brand visibility in diverse
markets.
Responsibilities:
Develop and drive retail marketing strategies across regions aligned with brand objectives and sales goals.
Lead, mentor, and review performance of the Regional Marketing Managers; ensure seamless execution of regional plans.
Leverage market research, customer segmentation, and profiling to guide regional marketing decisions and localized targeting.
Approve and oversee region-specific marketing calendars (ATL, BTL, local activations) to drive store footfall and revenue.
Plan and oversee region-specific BTL campaigns and in-store activations; ensure timely execution, innovation, and local impact.
Work closely with the Digital marketing team and Brand team to develop or support both online and offline plans for regional campaigns.
Oversee full-funnel marketing support for new store launches including pre-launch buzz, launch-day activities, and post-launch sustainment.
Track campaign effectiveness using defined KPIs and ROI metrics; implement improvements based on data insights.
Identify underperforming stores in each region and work with RMs on corrective marketing action plans.
Partner with Retail Ops, VM, Digital, HR, and Brand teams to align marketing efforts with business needs.
Consolidate and manage regional marketing budgets; ensure cost-effective planning and execution.
Build and manage a network of national agencies and oversee regional vendor onboarding and quality assurance.
Monitor market trends and regional customer behavior; adapt plans to maximize local relevance.
Candidate Profile
Bachelor's degree in Marketing, Business, or related field. MBA preferred.
8-10 years of experience in retail marketing with at least 3 years in a regional/multi-regional leadership role.
Strong track record of handling ATL, BTL, and hyperlocal campaigns across diverse markets.
Experience launching new stores and reviving underperforming stores is a must.
Strong understanding of digital marketing tools, channels (SEO, SEM, social, influencer), and performance-driven tactics.
Excellent leadership and people management skills
Strong analytical and sales-oriented mindset
Creative thinking with a bias for execution
Strong communication and stakeholder management skills
Read LessWarehouse Operations Manager - Job Description
The Warehouse Operations Manager is a strategic and execution-focused leadership role responsible for managing and optimizing key warehouse operations across defined functional areas with excellence, efficiency, and scalability. This role demands a mature leader with strong ownership, capable of driving performance across people, processes, and technology, while ensuring operational accuracy, cost optimization, and continuous improvement. The individual will play a critical role in building a high-performance culture, leveraging data-driven decision-making, and leading digital transformation initiatives including WMS and process automation.
Responsibilities:
Operational Leadership & Execution Excellence
Lead and oversee assigned warehouse operations including inbound, storage, inventory control, and outbound logistics. Ensure smooth execution of operational activities with high levels of accuracy, productivity, and adherence to turnaround timelines. Drive structured execution of operational plans aligned with business objectives. Establish and monitor KPIs; take proactive corrective and preventive actions.Strategic Planning & Forecasting
Forecast operational needs including manpower, space, and infrastructure based on business growth projections.Develop short-term and long-term operational strategies.Optimize warehouse layout, capacity planning, and resource allocation for maximum efficiencyTeam Leadership & People Management
Lead, coach, and develop teams to drive high performance, operational discipline, and a culture of ownership.Foster a collaborative, respectful, and ethics-driven work environment aligned with organisational values.Effectively manage people-related situations with strong interpersonal, communication, and conflict-resolution capabilities.Drive performance management, talent development, and succession planning to ensure team productivity, accountability, and alignment with business objectives.Training & Capability Development
Design and drive structured learning initiatives focused on operational excellence, and process effectiveness.Continuously enhance team capabilities through training on warehouse processes, systems, safety standards, and productivity improvement practices.Foster a performance-oriented and learning-driven culture that encourages continuous skill development and operational growth.Vendor & Stakeholder Management
Manage and negotiate with vendors (logistics, workforce, equipment, etc.) to ensure cost efficiency and service quality. Build strong relationships with internal and external stakeholders. Ensure alignment between warehouse operations and cross-functional teams.Technology & Process Development
Lead implementation and optimization of Warehouse Management Systems (WMS).Collaborate with tech teams to design, enhance, and deploy scalable digital solutions.Drive automation initiatives and process digitization to improve productivity, accuracy, and operational efficiency.Leverage AI tools and technology-driven solutions to enhance operational planning, reporting, and decision-making capabilities.Data Analysis & Performance Management
Utilize data analytics to monitor performance, identify gaps, and drive continuous improvement. Prepare actionable MIS reports and dashboards for management review. Apply analytical thinking to solve complex operational challenges.Continuous Improvement & Innovation
Promote innovation-driven thinking to enhance productivity and reduce operational costs.Identify process inefficiencies and implement lean practices. Drive a culture of continuous improvement and operational excellence.Risk & Business Continuity Management
Identify operational risks and implement mitigation strategies.Ensure business continuity through contingency planning and proactive risk management.Candidate Profile:
Bachelor's degree in supply chain management, business administration, or a related field.A minimum of 5-8 years of experience in warehouse management or operations (2-3 years in Managerial role)Language: Kannada (Mandatory), English (Fluent), Hindi (Working knowledge) High ownership mindset with the ability to manage operations as a business-critical function. Strong leadership maturity with the ability to take independent decisions and drive operational accountability. Expertise in SOP development, process standardization, productivity management, and warehouse controls. Result-oriented approach with focus on productivity, accuracy, timelines, and service excellence. Strong analytical thinking with ability to convert operational data into actionable insights.Advanced proficiency in Excel, MIS reporting, dashboards, and operational analytics.Strong techno-functional understanding of WMS, ERP systems, warehouse automation, and operational technologies.Knowledge and practical application of AI tools in operational workflows and reporting.Strong vendor management and negotiation skills with focus on service quality and cost optimization. Strong interpersonal, communication, and conflict-resolution skills. Strong focus on innovation, operational excellence, and process improvement.Perks & Benefits:
Health and accidental insurance Performance-based annual appraisal Paid and sick leaves Alternate Saturday off & All sunday Off Read LessWarehouse Operations Manager - Job Description
The Warehouse Operations Manager is a strategic and execution-focused leadership role responsible for managing and optimizing key warehouse operations across defined functional areas with excellence, efficiency, and scalability. This role demands a mature leader with strong ownership, capable of driving performance across people, processes, and technology, while ensuring operational accuracy, cost optimization, and continuous improvement. The individual will play a critical role in building a high-performance culture, leveraging data-driven decision-making, and leading digital transformation initiatives including WMS and process automation.
Responsibilities:
Operational Leadership & Execution Excellence
Lead and oversee assigned warehouse operations including inbound, storage, inventory control, and outbound logistics. Ensure smooth execution of operational activities with high levels of accuracy, productivity, and adherence to turnaround timelines. Drive structured execution of operational plans aligned with business objectives. Establish and monitor KPIs; take proactive corrective and preventive actions.Strategic Planning & Forecasting
Forecast operational needs including manpower, space, and infrastructure based on business growth projections.Develop short-term and long-term operational strategies.Optimize warehouse layout, capacity planning, and resource allocation for maximum efficiencyTeam Leadership & People Management
Lead, coach, and develop teams to drive high performance, operational discipline, and a culture of ownership.Foster a collaborative, respectful, and ethics-driven work environment aligned with organisational values.Effectively manage people-related situations with strong interpersonal, communication, and conflict-resolution capabilities.Drive performance management, talent development, and succession planning to ensure team productivity, accountability, and alignment with business objectives.Training & Capability Development
Design and drive structured learning initiatives focused on operational excellence, and process effectiveness.Continuously enhance team capabilities through training on warehouse processes, systems, safety standards, and productivity improvement practices.Foster a performance-oriented and learning-driven culture that encourages continuous skill development and operational growth.Vendor & Stakeholder Management
Manage and negotiate with vendors (logistics, workforce, equipment, etc.) to ensure cost efficiency and service quality. Build strong relationships with internal and external stakeholders. Ensure alignment between warehouse operations and cross-functional teams.Technology & Process Development
Lead implementation and optimization of Warehouse Management Systems (WMS).Collaborate with tech teams to design, enhance, and deploy scalable digital solutions.Drive automation initiatives and process digitization to improve productivity, accuracy, and operational efficiency.Leverage AI tools and technology-driven solutions to enhance operational planning, reporting, and decision-making capabilities.Data Analysis & Performance Management
Utilize data analytics to monitor performance, identify gaps, and drive continuous improvement. Prepare actionable MIS reports and dashboards for management review. Apply analytical thinking to solve complex operational challenges.Continuous Improvement & Innovation
Promote innovation-driven thinking to enhance productivity and reduce operational costs.Identify process inefficiencies and implement lean practices. Drive a culture of continuous improvement and operational excellence.Risk & Business Continuity Management
Identify operational risks and implement mitigation strategies.Ensure business continuity through contingency planning and proactive risk management.Candidate Profile:
Bachelor's degree in supply chain management, business administration, or a related field.A minimum of 5-8 years of experience in warehouse management or operations (2-3 years in Managerial role)Language: Kannada (Mandatory), English (Fluent), Hindi (Working knowledge) High ownership mindset with the ability to manage operations as a business-critical function. Strong leadership maturity with the ability to take independent decisions and drive operational accountability. Expertise in SOP development, process standardization, productivity management, and warehouse controls. Result-oriented approach with focus on productivity, accuracy, timelines, and service excellence. Strong analytical thinking with ability to convert operational data into actionable insights.Advanced proficiency in Excel, MIS reporting, dashboards, and operational analytics.Strong techno-functional understanding of WMS, ERP systems, warehouse automation, and operational technologies.Knowledge and practical application of AI tools in operational workflows and reporting.Strong vendor management and negotiation skills with focus on service quality and cost optimization. Strong interpersonal, communication, and conflict-resolution skills. Strong focus on innovation, operational excellence, and process improvement.Perks & Benefits:
Health and accidental insurance Performance-based annual appraisal Paid and sick leaves Alternate Saturday off & All sunday Off Read Less