Job Title: Vice President - Marketing
Location: Noida
Employment Type: Full-Time
Department: Marketing & Growth
About the Company
Makunai Global is a rapidly growing SaaS company focused on delivering innovative business communication and automation solutions. Our product portfolio includes CRM platforms, WhatsApp Automation solutions, IVR systems, and AI-powered customer engagement tools designed to help businesses improve operational efficiency and customer interactions.
We are looking for a strategic and execution-focused Vice President - Marketing to lead brand growth, demand generation, product positioning, and customer acquisition initiatives across the organization.
Role Overview
The VP - Marketing will be responsible for building and executing the company's overall marketing strategy, driving brand visibility, generating qualified pipeline, and strengthening market positioning for our SaaS products.
This role requires a strong leader with expertise in B2B SaaS marketing, demand generation, performance marketing, product marketing, and team leadership. The ideal candidate should have experience scaling marketing operations in high-growth startup environments and driving measurable business impact.
Key ResponsibilitiesMarketing Strategy & Brand GrowthDevelop and execute the overall marketing strategy aligned with company growth and revenue goals.Build strong brand positioning and market presence for CRM, WhatsApp Automation, IVR, and AI-powered solutions.Lead brand awareness, thought leadership, and customer engagement initiatives across digital and offline channels.Define marketing KPIs, GTM plans, and growth frameworks.Demand Generation & Pipeline GrowthDrive inbound and outbound lead generation strategies to support revenue objectives.Lead multi-channel marketing campaigns including SEO, SEM, social media, email marketing, webinars, events, and partnerships.Optimize marketing funnels to improve lead quality, conversion rates, and customer acquisition efficiency.Collaborate closely with sales teams to improve pipeline generation and campaign effectiveness.Product Marketing & GTM ExecutionOversee product positioning, messaging, and competitive differentiation for SaaS products.Lead product launch campaigns, feature announcements, and customer communication strategies.Develop sales enablement materials including presentations, case studies, brochures, and battle cards.Conduct customer and market research to identify trends, customer pain points, and growth opportunities.Performance Marketing & AnalyticsManage paid marketing initiatives across Google Ads, LinkedIn, Meta, and other digital channels.Monitor campaign performance, attribution, CAC, ROI, and funnel metrics.Build data-driven reporting systems and dashboards to improve marketing efficiency.Leverage analytics and experimentation to optimize campaign performance and customer acquisition.Team Leadership & CollaborationBuild, mentor, and lead high-performing marketing, content, design, and growth teams.Collaborate with product, sales, customer success, and leadership teams on business growth initiatives.Establish scalable marketing processes, workflows, and automation systems.Manage agency relationships, vendors, and external marketing partnerships.Events & Strategic OutreachPlan and execute industry events, webinars, partner campaigns, and networking initiatives.Strengthen the company's presence across industry forums, digital platforms, and strategic communities.Identify partnership and co-marketing opportunities to expand reach and brand visibility.
Required Skills & QualificationsBachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).8-15 years of experience in B2B SaaS Marketing, Demand Generation, Growth Marketing, or Product Marketing.Proven experience leading marketing teams and scaling marketing operations in SaaS or technology companies.Strong understanding of SaaS growth metrics, digital marketing funnels, and customer acquisition strategies.Expertise in performance marketing, SEO, email marketing, automation tools, and analytics platforms.Strong leadership, communication, analytical, and strategic planning skills.Experience with CRM platforms, marketing automation, and reporting tools.
Preferred ExperienceExperience in CRM, CPaaS, WhatsApp Automation, IVR, AI, or communication technology products.Startup or high-growth SaaS environment experience preferred.Understanding of enterprise and SMB customer acquisition strategies.Experience managing product-led and sales-assisted growth models is a plus.
Key Performance Indicators (KPIs)Marketing Qualified Leads (MQLs) and pipeline contributionCustomer Acquisition Cost (CAC)Campaign ROI and conversion ratesBrand visibility and engagement metricsWebsite traffic and inbound lead growthRevenue contribution from marketing initiativesRetention and customer engagement performance
Why Join UsOpportunity to lead marketing for a fast-growing SaaS company.High ownership and strategic leadership exposure.Collaborative and innovation-driven work culture.Work with AI-powered communication and automation products.Competitive compensation and long-term growth opportunities.
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