Job Title: Store Manager - Sublime House of Tea (International Airport)
Location: International Airport
Reporting To: Operations Head / Retail Head
Role Overview
At Sublime House of Tea, we don't just sell tea-we curate experiences rooted in heritage, craftsmanship, and mindful luxury. As Store Manager, you will be the custodian of the brand at a global gateway, leading a team to deliver refined, immersive experiences to an international audience.
This role blends luxury retail, storytelling, and hospitality, ensuring every customer interaction reflects the soul of the brand.
Key Responsibilities
1. Sales & Brand Growth
Drive revenue while maintaining the integrity of the brand experience
Enhance conversion through storytelling and product knowledge
Maximize average bill value through curated recommendations and gifting
2. Customer Experience & Storytelling
Create a warm, immersive tea experience for global travellers
Educate customers on origins, blends, and rituals of tea
Ensure every interaction reflects elegance, authenticity, and attention to detail
3. Team Leadership & Culture Building
Lead, mentor, and inspire a team aligned with brand ethos
Train staff on tea knowledge, service etiquette, and experiential selling
Build a culture of ownership, grace, and excellence
4. Store Operations & Compliance
Oversee daily operations, ensuring smooth functioning in a high-security airport environment
Ensure adherence to airport guidelines, hygiene standards, and brand SOPs
Maintain impeccable visual merchandising aligned with Sublime's aesthetic
5. Inventory & Product Care
Ensure optimal stock levels across teas, teaware, and gifting collections
Maintain product freshness, storage standards, and quality control
Conduct regular audits and minimize losses
6. Partnerships & Representation
Act as the face of the brand with airport authorities and partners
Execute in-store activations, tastings, and seasonal showcases
Uphold brand image at all times in a global retail environment
Key Requirements
5-8 years of experience in luxury retail, hospitality, or premium F&B
Strong inclination toward customer experience and storytelling-led selling
Experience in airport retail or high-footfall environments is an advantage
Excellent communication skills and refined personal presentation
Passion or knowledge of tea, wellness, or artisanal products is preferred
Ability to work flexible shifts, including weekends and holidays
Key Competencies
Luxury service mindset
Strong leadership and people development
Attention to detail and aesthetics
Cultural sensitivity with international clientele
Operational discipline with a warm, human touch
What We Offer
Opportunity to represent a homegrown luxury tea brand on a global stage
Exposure to international clientele and premium retail standards
A culture rooted in mindfulness, elegance, and continuous growth
Competitive compensation with performance incentives
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Additional Skills
Familiarity with regulations related to the industry/ Department of Stamp Duty & RegistrationTo Liaison with departments like Account, Legal and LiaisoningProcess customer accounts and file documentsWorking on TATOther works assigned by the senior authorities Read LessJob Description
