Kolkata (Extensive Regional Travel Required)
A fast-growing organization is looking for an HR Business Partner - Sales to join its team and play a pivotal role in strengthening frontline sales performance, building high-quality teams, and driving measurable business outcomes.
This organization operates in a high-growth, performance-driven sector where frontline sales execution is central to business success. With expanding regional operations and ambitious growth targets, the company is investing heavily in building a strong, agile sales workforce. The culture emphasizes accountability, speed, and ownership, where HR is not a support function-but a strategic partner to the business.
Joining now means stepping into a phase of rapid scale, where your contributions will directly shape hiring quality, retention strategies, and sales productivity across regions.
As a Sales HR Business Partner, you will work closely with Sales Leadership to influence hiring, performance, and retention across multiple regions. This is a field-intensive role that requires consistent engagement with frontline teams and a deep understanding of on-ground sales realities.
You will balance strategic thinking with execution, ensuring that HR initiatives translate into tangible improvements in business outcomes.
Key areas of ownership include:
Driving high-volume hiring across frontline and mid-level sales rolesMonitoring sales performance metrics and identifying productivity gapsDesigning and supporting performance improvement plans (PIPs)Analyzing attrition trends and implementing retention interventionsPartnering with business leaders on incentive effectiveness and ROIActing as a trusted advisor to Regional and Zonal Sales LeadersIt's Monday morning, and you start your day reviewing hiring dashboards over coffee-tracking open roles across East India and identifying bottlenecks in the hiring funnel. By 10:30 AM, you're on a call with Rohit (Regional Sales Manager) and Ananya (Talent Acquisition Lead), aligning on urgent hiring needs for a new territory launch.
By early afternoon, you're traveling to a nearby market to meet frontline sales executives. You spend time understanding their challenges-missed targets, incentive clarity, and customer objections. These conversations give you real insights that no dashboard can.
On Wednesday, you join a regional business review where Zonal Head Vikram walks through performance numbers. You contribute by highlighting attrition hotspots and suggesting targeted retention actions for underperforming clusters.
Thursday is focused on analytics-you deep dive into productivity metrics, comparing target vs achievement across regions. You identify a pattern: teams under specific managers are consistently underperforming. You collaborate with leadership to initiate coaching interventions and structured PIPs.
By Friday, you're reviewing incentive payout data, ensuring alignment between performance and rewards. You wrap up the week by preparing insights for leadership-connecting hiring quality, attrition trends, and productivity impact into a clear narrative.
You bring a strong understanding of sales-driven environments and are comfortable working in roles where business impact is visible and measurable.
6-12 years of experience, with significant exposure as an HRBP supporting sales teamsProven track record in managing high-volume frontline hiring (30+ roles/month)Experience working in high-attrition environments (25%+), with demonstrated retention impactStrong understanding of sales structures (FOS, Territory Managers, ASMs, RSMs) and KPIsAbility to analyze and interpret data (attrition trends, productivity metrics, hiring funnels)Comfortable with frequent travel and field engagementNice to have:
Experience in Telecom, BFSI, FMCG, or Consumer DurablesExposure to multi-location or regional HRBP rolesVendor management experience for bulk hiringFamiliarity with HR dashboards and analytics toolsThis role offers the opportunity to directly influence business outcomes while building deep expertise in sales HR partnering.
Competitive compensation up to 15 LPA (based on experience)High-visibility role with direct interaction with senior sales leadershipOpportunity to drive measurable impact on hiring, retention, and productivityA fast-paced environment with strong ownership and decision-making autonomyExposure to large-scale, multi-region workforce managementTravel-based role offering real business immersion and field insightsIf you are currently working closely with frontline sales teams and want to take on a role where your work directly impacts business performance, we encourage you to apply.
The hiring process is designed to move quickly, with a strong focus on candidates who demonstrate hands-on sales HR experience.
We are committed to building diverse and inclusive teams and encourage applications from individuals of all backgrounds who meet the role requirements.
This role is specifically designed for professionals with hands-on experience supporting sales teams in the field.
This may not be the right fit if your experience is primarily in:
HR Operations, payroll, or administrative HR rolesCorporate HR roles without exposure to sales teamsGeneralist HR roles without field engagement