Concept & Ideation
• Analyse past ad performance and Lead brainstorming sessions with the creative team to develop fresh and eective ad concepts based on the analytics data.
• Collaborate with writers, designers, and videographers to shape the creative direction for each campaign.
• Ensure that all ideas align with marketing objectives, audience insights, and brand tone.
Script & Story Review
• Review scripts written by the content team, providing constructive creative feedback.
• Guide writers to refine messaging, narrative flow, and emotional appeal.
• Approve final scripts for pre-production.
Pre-Production & Shoot Planning
• Partner with the Cinematographer to plan shoot logistics, schedules, and visual styles.
• Ensure creative consistency between the concept, script, and on-set execution.
• Oversee casting, location planning, and production readiness as needed.
Post-Production & Delivery
• Assign video edits based on the bandwidth and strengths of each editor.
• Review edited videos and provide detailed feedback to elevate quality and storytelling.
• Approve final edits and ensure timely submission to the Performance Marketing team.
• Maintain and update project trackers with status, feedback, and delivery timelines.
Team Leadership & Management
• Lead a team of writers, cinematographers, and editors to deliver impactful ad campaigns.
• Conduct monthly strategic, tactical, operations meetings and 1:1 performance reviews with team members.
• Foster a culture of creativity, collaboration, and continuous improvement.
• Monitor team productivity and maintain high creative standards across projects.
Desired Skills and Experience
• 3-4 years of proven experience in performance marketing ads creation and team leadership.
• Strong understanding of digital marketing, social media platforms, and performance marketing metrics.
• Experience directing end-to-end ad campaigns, from concept and scripting to final delivery.
• Excellent communication and leadership skills to manage cross-functional creative teams.
• Deep understanding of storytelling, visual composition, and audience engagement.
• Well versed with camera handling and video editing tools (Adobe premier pro)
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