Company Profile
We are known as the "Shalya" brand, as one of the leading companies in manufacturing & development of energy based medical devices in Surgery & Endoscopy. We are Asia's fastest growing Medical Equipment company, involved in developing, manufacturing & marketing of clinically relevant and best in class Operating Room Equipment. We are operating our business in more than 60 countries via a robust distributor network & strong regulatory presence.
Visit us -
Role Description
This is a full-time on-site role for a Marketing Manager based in Navi Mumbai. The Marketing Manager will oversee the development and execution of marketing strategies to enhance brand presence, drive revenue growth, and expand market reach. Responsibilities include implementing marketing campaigns, managing digital marketing initiatives, analyzing market trends, collaborating with cross-functional teams, and ensuring alignment with corporate goals. The role also involves managing external partners and crafting creative strategies to engage target audiences effectively.
KEY RESPONSIBILITIES:
1. Marketing Strategy & Planning
• Develop and execute annual marketing plans for targeted product segments.
• Conduct market research to understand market trends, competitor products, and customer needs.
• Identify new business opportunities, product modifications, and expansion areas.
2. Product Marketing & Launch
• Manage product positioning, pricing strategy, and market value proposition.
• Lead product launch activities including collateral, digital campaigns, sales training, and trade presentations.
• Prepare product brochures, videos, presentations, and online content.
3. Branding & Communication
• Strengthen company brand presence across physical & digital channels.
• Manage website content, social media, newsletters, and corporate communication.
• Coordinate development of marketing materials (catalogues, display units, exhibition designs).
4. Digital Marketing Engagement
• Develop and execute result-oriented digital marketing strategies to strengthen Shalya's digital presence and brand visibility in the medical devices market
• Plan, manage, and optimize digital campaigns (SEO, SEM, social media, email, and paid ads) to attract customer attention and generate high-quality digital leads
• Identify opportunities to position Shalya strongly in the market through innovative campaigns and promotions
• Stay updated with the latest digital marketing trends and healthcare, medical devices digital practices
• Create impactful digital campaigns and digital content to enhance brand recall and customer engagement
• Identify new opportunities to strengthen Shalya's digital brand presence and outperform competitors in the digital space.
5. Lead Generation & Sales Support
• Plan and execute promotional campaigns, webinars, CME programs, workshops, and hospital engagement activities.
• Support sales team with product knowledge, training materials, and customer presentations.
• Collaborate with distributors, channel partners, hospitals, clinics, and diagnostic centres.
6. Events & Conferences
• Organize participation in medical conferences, trade fairs, exhibitions &product demos.
• Oversee event logistics, lead capture processes, and post-event follow-ups.
7. Analytics & Reporting
• Track marketing campaign performance and ROI.
• Maintain dashboards for lead funnels, competitor intelligence, and marketing budgets.
Qualification
Graduate in any field with MBA (Marketing)
Experience
8-10 Years of Experience in MBA Marketing Role
Interested candidate can share their resumes on ;
Regards,
Team HR
Read LessCompany Profile
We are known as the "Shalya" brand, as one of the leading companies in manufacturing & development of energy based medical devices in Surgery & Endoscopy. We are Asia's fastest growing Medical Equipment company, involved in developing, manufacturing & marketing of clinically relevant and best in class Operating Room Equipment. We are operating our business in more than 60 countries via a robust distributor network & strong regulatory presence.
Visit us -
Role Description
This is a full-time on-site role for a Marketing Manager based in Navi Mumbai. The Marketing Manager will oversee the development and execution of marketing strategies to enhance brand presence, drive revenue growth, and expand market reach. Responsibilities include implementing marketing campaigns, managing digital marketing initiatives, analyzing market trends, collaborating with cross-functional teams, and ensuring alignment with corporate goals. The role also involves managing external partners and crafting creative strategies to engage target audiences effectively.
KEY RESPONSIBILITIES:
1. Marketing Strategy & Planning
• Develop and execute annual marketing plans for targeted product segments.
• Conduct market research to understand market trends, competitor products, and customer needs.
• Identify new business opportunities, product modifications, and expansion areas.
2. Product Marketing & Launch
• Manage product positioning, pricing strategy, and market value proposition.
• Lead product launch activities including collateral, digital campaigns, sales training, and trade presentations.
• Prepare product brochures, videos, presentations, and online content.
3. Branding & Communication
• Strengthen company brand presence across physical & digital channels.
• Manage website content, social media, newsletters, and corporate communication.
• Coordinate development of marketing materials (catalogues, display units, exhibition designs).
4. Digital Marketing Engagement
• Develop and execute result-oriented digital marketing strategies to strengthen Shalya's digital presence and brand visibility in the medical devices market
• Plan, manage, and optimize digital campaigns (SEO, SEM, social media, email, and paid ads) to attract customer attention and generate high-quality digital leads
• Identify opportunities to position Shalya strongly in the market through innovative campaigns and promotions
• Stay updated with the latest digital marketing trends and healthcare, medical devices digital practices
• Create impactful digital campaigns and digital content to enhance brand recall and customer engagement
• Identify new opportunities to strengthen Shalya's digital brand presence and outperform competitors in the digital space.
5. Lead Generation & Sales Support
• Plan and execute promotional campaigns, webinars, CME programs, workshops, and hospital engagement activities.
• Support sales team with product knowledge, training materials, and customer presentations.
• Collaborate with distributors, channel partners, hospitals, clinics, and diagnostic centres.
6. Events & Conferences
• Organize participation in medical conferences, trade fairs, exhibitions &product demos.
• Oversee event logistics, lead capture processes, and post-event follow-ups.
7. Analytics & Reporting
• Track marketing campaign performance and ROI.
• Maintain dashboards for lead funnels, competitor intelligence, and marketing budgets.
Qualification
Graduate in any field with MBA (Marketing)
Experience
8-10 Years of Experience in MBA Marketing Role
Interested candidate can share their resumes on ;
Regards,
Team HR
Read Less