We Are Hiring: Activation Manager
Locations: Ahmedabad Hyderabad
Designation: Activation Manager
Experience: 5-8 Years
Education: MBA in Marketing
Industry Preference: Retail, Luxury, Telecom, FMCG (Field Marketing)
Role Overview
As an Activation Manager, you will be responsible for:
Flawless execution of central BTL campaigns
Hyper-local marketing initiatives to drive walk-ins
Catchment mapping and recce activities
Managing local vendor operations
Lead generation via RWAs, cross-promotions & field activations
Ensuring brand guideline adherence and reporting
Key Responsibilities
Local catchment planning (5-10 km radius)
Execute regional BTL campaigns & manage promoters
Local business partnerships and cross-promotions
Lead generation & digital lead reporting
Vendor supervision and invoice verification
Support store teams with activation requirements
Read LessHead of Ecommerce-
Exp-8-15
Industry- Retail/Fashion/D2C/Beauty/Jewellery
Own online revenue across D2C and marketplaces.
Key Responsibilities-
Online P&L ownership
Channel mix optimization
Inventory allocation
Pricing discipline
Digital merchandising
KPIs
Online revenue
Conversion rate
AOV
Contribution margin
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