Our client is looking for an experienced and dynamic Head of Marketing to lead the marketing function for a fast-growing non-food FMCG brand based in Gurgaon. This role will be responsible for building the brand, driving consumer demand, strengthening market presence, and delivering business growth through innovative and insight-led marketing strategies.
The ideal candidate should bring strong experience in brand marketing within the FMCG/non-food category, along with a deep understanding of consumer behavior, category development, innovation, media planning, and go-to-market execution.
Key Responsibilities:
Brand Strategy & Management:
- Develop and lead the overall brand and marketing strategy in line with business goals.
- Drive brand positioning, communication, and equity building across channels.
- Own the brand architecture, portfolio strategy, and long-term growth roadmap.
- Ensure consistency in brand messaging and identity across all consumer touchpoints.
Consumer & Market Understanding:
- Leverage consumer insights, market data, and competitive intelligence to identify growth
opportunities.
- Track category trends, customer preferences, and market shifts to refine brand strategy.
- Translate consumer understanding into effective campaigns, innovations, and activation plans.
Marketing Planning & Execution:
- Lead annual marketing calendar planning and execution across ATL, BTL, digital, and trade channels.
- Design and implement impactful campaigns to drive awareness, trial, repeat, and loyalty.
- Partner with creative, media, digital, and research agencies to deliver strong execution.
- Monitor campaign effectiveness and optimize spends for maximum ROI.
Innovation & Product Development:
- Work closely with product, sales, and leadership teams to identify whitespace opportunities and support new product development.
- Drive concept creation, packaging inputs, launch planning, and commercialization of
innovations.
- Ensure successful go-to-market strategies for new launches and existing portfolio expansion.
Digital & Performance Marketing:
- Build strong digital marketing strategies to enhance brand visibility and consumer engagement.
- Drive content, social media, influencer collaborations, and performance-led initiatives where
relevant.
- Use digital analytics and marketing metrics to improve effectiveness and efficiency.
Cross-functional Collaboration:
- Work closely with sales, trade marketing, product, finance, and supply chain teams to ensure alignment between brand objectives and business priorities.
- Support sales teams with consumer promotions, activation plans, and market development
initiatives.
- Collaborate with leadership on strategic planning, budgeting, and growth initiatives.
Team Leadership:
- Build, mentor, and lead a high-performing marketing team.
- Foster a culture of creativity, accountability, agility, and consumer-centric thinking.
- Develop team capabilities in brand building, digital marketing, innovation, and execution
excellence.
Desired Candidate Profile:
- MBA in Marketing from a reputed institute preferred.
- 12-18 years of experience in marketing, with a significant part of experience in FMCG/non-food categories.
- Proven track record in brand management, consumer marketing, and category growth.
- Strong understanding of ATL/BTL, digital marketing, consumer insights, and innovation.
- Experience in handling P&L-linked marketing decisions and budget management.
- Strong leadership and stakeholder management skills.
- Ability to thrive in a fast-paced, entrepreneurial, and growth-oriented environment.
Read LessOur client is looking for an experienced and dynamic Head of Marketing to lead the marketing function for a fast-growing non-food FMCG brand based in Gurgaon. This role will be responsible for building the brand, driving consumer demand, strengthening market presence, and delivering business growth through innovative and insight-led marketing strategies.
The ideal candidate should bring strong experience in brand marketing within the FMCG/non-food category, along with a deep understanding of consumer behavior, category development, innovation, media planning, and go-to-market execution.
Key Responsibilities:
Brand Strategy & Management:
- Develop and lead the overall brand and marketing strategy in line with business goals.
- Drive brand positioning, communication, and equity building across channels.
- Own the brand architecture, portfolio strategy, and long-term growth roadmap.
- Ensure consistency in brand messaging and identity across all consumer touchpoints.
Consumer & Market Understanding:
- Leverage consumer insights, market data, and competitive intelligence to identify growth
opportunities.
- Track category trends, customer preferences, and market shifts to refine brand strategy.
- Translate consumer understanding into effective campaigns, innovations, and activation plans.
Marketing Planning & Execution:
- Lead annual marketing calendar planning and execution across ATL, BTL, digital, and trade channels.
- Design and implement impactful campaigns to drive awareness, trial, repeat, and loyalty.
- Partner with creative, media, digital, and research agencies to deliver strong execution.
- Monitor campaign effectiveness and optimize spends for maximum ROI.
Innovation & Product Development:
- Work closely with product, sales, and leadership teams to identify whitespace opportunities and support new product development.
- Drive concept creation, packaging inputs, launch planning, and commercialization of
innovations.
- Ensure successful go-to-market strategies for new launches and existing portfolio expansion.
Digital & Performance Marketing:
- Build strong digital marketing strategies to enhance brand visibility and consumer engagement.
- Drive content, social media, influencer collaborations, and performance-led initiatives where
relevant.
- Use digital analytics and marketing metrics to improve effectiveness and efficiency.
Cross-functional Collaboration:
- Work closely with sales, trade marketing, product, finance, and supply chain teams to ensure alignment between brand objectives and business priorities.
- Support sales teams with consumer promotions, activation plans, and market development
initiatives.
- Collaborate with leadership on strategic planning, budgeting, and growth initiatives.
Team Leadership:
- Build, mentor, and lead a high-performing marketing team.
- Foster a culture of creativity, accountability, agility, and consumer-centric thinking.
- Develop team capabilities in brand building, digital marketing, innovation, and execution
excellence.
Desired Candidate Profile:
- MBA in Marketing from a reputed institute preferred.
- 12-18 years of experience in marketing, with a significant part of experience in FMCG/non-food categories.
- Proven track record in brand management, consumer marketing, and category growth.
- Strong understanding of ATL/BTL, digital marketing, consumer insights, and innovation.
- Experience in handling P&L-linked marketing decisions and budget management.
- Strong leadership and stakeholder management skills.
- Ability to thrive in a fast-paced, entrepreneurial, and growth-oriented environment.
Read Less