Key Responsibilities:
Content Coordination and Strategic planningPerformance measurement / analysisCoordination with Group entities and Social Media agenciesTracking & monitoring of social media handles of the Group and its entitiesRequirements:
Graduation in any discipline from a recognized universityPrior work experience as a social media specialistStrong analytical skills & sound knowledge of SEO and keyword researchExperience in social media content managementStrong command over written and verbal English / Gujarati preferrableExcellent copywriting, editing skills & communication skillsAbility to conceptualise creative content. Need to understand creative expression of content.Familiarity with performance marketing and data-driven optimizationNeed to be up-to-date with latest digital technologies, AI / ML etc and social media trendsSkills preferred:
Adaptive and positive attitude, eye for detailing, and result-oriented approach with good multitasking and organizational abilityCritical thinking and problem-solving skillsExcellent organizational and time-management skills Read Less