At Xobin, we're not looking for someone to just run ads. We're looking for someone who can own revenue through performance marketing. You will be responsible for building and scaling our paid acquisition engine, optimizing the full funnel, and driving qualified pipeline, not just leads.
What You'll Own
Funnel Ownership
Own and optimize the full funnel: Click Lead Qualified Lead CustomerAnalyze drop-offs and improve conversion rates at each stageWork closely with sales team to:Track lead qualityImprove lead customer conversionBuild strong feedback loopsCreatives, Messaging & Conversion
Write and test ad copies, hooks, and offersWork on landing page optimization (CRO)Continuously run A/B tests on:AdsLanding pagesTargetingExperimentation & Growth
Test new campaign types, audiences, and strategiesExplore new paid channels beyond Google AdsIdentify scalable growth opportunitiesWhat Success Looks Like
Increase in qualified leads (QLs)Improved ROAS and reduced CACHigher lead-to-customer conversion rateA predictable and scalable paid growth engineWho You Are
3-5 years of experience in Google Ads / Performance MarketingStrong experience in B2B lead generationDeep understanding of funnel, CAC, and ROIHands-on with:Google AdsGA4CRM toolsYou think in business outcomes, not vanity metricsHighly analytical, experimental, and execution-focusedBonus Points
Experience in SaaS / HRTechManaged 5L+/month ad budgetsExperience with multi-geo campaigns (US, UK, UAE, India)Knowledge of landing page optimization (CRO)Why This Role is Different
You own revenue, not just campaignsDirect impact on pipeline and business growthHigh ownership, zero micromanagementFreedom to experiment and scale what worksClear path to Head of Performance MarketingCulture Fit (Important)
We are looking for someone who:
Takes extreme ownershipBrings ideas, not just executionMoves fast and learns fasterIs comfortable experimenting (and failing)Thinks like a growth owner, not a marketer Read Less