About Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like oursAbout Us
We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring - combining deep technical understanding with fast, high-signal recruitment processes.
We've supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.
Role Overview
We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.
This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.
You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.
Key Responsibilities
1. Performance Marketing Strategy
Develop and execute paid acquisition strategies across:LinkedIn Ads (primary)Google Ads (Search & Display)Retargeting campaignsIdentify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)Build funnel strategies aligned with long sales cycles and high-ticket services2. Campaign Execution & Optimization
Launch, manage, and continuously optimize campaigns for:Lead quality (not just volume)Cost per qualified lead (CPL)Conversion to booked callsA/B test creatives, messaging, and landing pagesOptimize targeting, bidding, and funnel performance3. Funnel & Conversion Optimization
Work with internal team to improve:Landing pagesLead magnets (if needed)Conversion flows (forms, CTAs, booking flows)Implement retargeting and nurture flows4. Analytics & Reporting
Track and report on:CAC, CPL, ROASFunnel conversion ratesChannel performanceProvide actionable insights and recommendations5. Messaging & Positioning Alignment
Translate our value proposition into high-performing ad creativesAlign campaigns with our positioning:AI-first hiring expertiseSpeed + precisionHigh-signal candidate evaluationRequirements
Must-Have
Proven experience in B2B performance marketingStrong expertise in LinkedIn AdsExperience managing budgets and optimizing for lead qualityUnderstanding of long sales cycles and high-ticket funnelsHands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)Good to Have
Experience marketing to AI startups / tech foundersFamiliarity with recruitment, hiring, or talent servicesExperience with CRM and lead tracking toolsCopywriting skills for ads and landing pagesSuccess Metrics
Number of qualified leads generatedCost per qualified lead (CPL)Conversion rate to discovery callsPipeline contribution (revenue impact)Engagement Details
Freelance / Contract roleRemoteFlexible working hoursShare
Portfolio / past campaign resultsChannels you've managed (LinkedIn, Google, etc.)Examples of B2B lead gen campaignsBrief approach on how you would generate leads for an AI hiring firm like ours